![]() Being able to defrost a pound of ground beef in less than 5 minutes is, quite simply, a game changer for the beef industry. They want to get a meal on the table in 30 minutes or less. Shoppers now (and even in the past, hearkening back to when we had small kids at home) are really, really busy. However, just in the past year, the inquisitive folks with the Beef Innovations Group set out to see if they could figure out a better, faster way for time-starved people to defrost that package of ground beef they threw in the freezer.ĭepending on whose numbers you want to use, anywhere from 50% to 60% of all the beef consumed in America is ground beef. The first ones came out when I was just a kid and, chronologically speaking anyway, that was a long time ago. Microwaves have been around for a long time. Let’s look at the two examples I gave above. ![]() Now, coming up on 30 years later, I’m more proud than ever at how the beef checkoff has changed, adapted and continues to do many great things for the producers who invest their dollars. As the PR guy for the Texas Cattle Feeders Association, I was neck-deep in doing my very small part to help get the referendum passed. I was just beginning my career in this business when the work that led to the 1985 Beef Promotion Act and Order got underway. And the experience left me more convinced than ever that the beef checkoff, through its contractors like NCBA, is the best investment that cattle producers have ever made in the long-term success and sustainability of this great business.įull disclosure-This is not a new idea for me. I had a chance to tour the checkoff’s beef culinary center and visit with folks from NCBA’s Beef Innovations Group, which is funded by checkoff dollars. Those are just two of many examples of the beef checkoff at work, helping everyone in the beef marketing chain, and especially consumers, keep beef front and center. The present findings suggest that we must consider the risk-spreading hypothesis in cases where preference and performance are not positively correlated, particularly in specialist herbivores that can feed on a diversity of congener plants and may attempt to expand their exploits to other solanaceae species.Did you know you can defrost a pound of ground beef in the microwave in less than 5 minutes? Or that there are five more cuts from the chuck that have the potential to be just as successful as the Flat Iron steak? Glycoalkaloids such as solanine and chaconine were detected in similar amounts in preferred and non-preferred hosts, but there was significantly more limonene in the headspace of S. Chemical plant defenses, in general, did not correlate with performance or preference, but some plant volatiles may have played a role in resolving female choice. Plants, which were poor hosts for larval development, feeding, and survival, compared to the other three Solanum species.Ĥ. Adults laid more eggs on Solanum immite Dunal It was found that larval performance was mismatched with adult oviposition preferences. Larval feeding, development, oviposition, plant glycoalkaloids, and headspace volatiles in the four plant species were analysed to examine the extent of variation, which might explain performance–preference differences.ģ. In the present study, the hypothesis of preference–performance was tested by offering solanaceous specialist Leptinotarsa decemlineata (Say) (Coleoptera: Chrysomelidae) larvae and adult females four plant congeners that ranged in suitability.Ģ. Maternal preference is a dynamic process and interactions between preference and performance are fundamental for understanding evolutionary ecology and host association in insect–plant interactions.
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